If you want to promote a product through Facebook ads, you will get 89% accurate results for a targeted campaign. Now worldwide, there are 2.89 billion active Facebook users and one billion active Instagram users.
So what could be a more crowded and popular place for you to advertise your product?
In this case, Ad targeting tools will help advertise agencies find out those people and their age, location, language, and gender interested in their product.
Then it will be so much easier for them to promote and sell your products in a short time.
Moreover, all the needs for promotional Ads such as Ads, lunch, analysis, management, campaign tracking, customer segmentation, AB testing so many tasks a tool can do systematically that is not possible to do manually.
Today we will talk about such a Facebook and Instagram advertising suite named Scalify. So, let’s start it.
Table of Contents
What is Scalify?
Scalify is an Ad targeting tool that will help you launch, optimize, automate and scale your Facebook and Instagram Ads campaign.
This tool is specially launched for advertising agencies, business agencies, freelancers, and E-commerce stores to target the best specific audiences to promote and sell their products.
You can take all the features and facilities from this tool, such as Audience Targeting, campaign and behavior analysis, campaign and Ad management, tracking, customer segmentation, and all kinds of reports related to it.
This tool will help you know all the important information for your Ads such as video views, add to cart, initiate checkout, payment info, purchase info, devices, placements, new custom audiences, new lookalike audiences, audiences age, gender, language.
Scalify has integration with Shopify, BigCommerce, WooCommerce, Squarespace, Wix Ecommerce online business platforms.
Scalify Features
● Launch
● Analyze
● Automate
● Scale
● AB Testing
● Launch
You can create different kinds of campaigns using Scalify. They are,
➔ Targeting Ad Campaign
➔ Retargeting Ad Campaign
➔ Dynamic Retargeting Ad Campaign
➔ Retention Ad Campaign
➔ Scaling Ad Campaign
➔ Generate Custom Audiences
➔ Generate Lookalike Audiences
➔ Creating a Custom Conversion
➔ Facebook Pixel Requirement
Ad campaign: You can get the option to create all the campaigns, including prospecting, retargeting, etc.
First, this tool will allow you to create an offer campaign, and you can choose the offer from scratch or choose a new one. You can choose campaign objectives among conversations, traffic, engagement, video views, reach, brand awareness options.
When you set the name of the campaign, you can set your preferable budget( daily/optional) and if you can enable the special Ad category, then do that.
The Ad Sets section will offer you four sections: general, interests, locations, age/gender, audiences, placements, and optimization. The general conversion section will allow you to select a pixel and create a new one for tracking and optimizing the Ad sets.
In addition, you can create a conversion event or new custom conversion and start date, the end date for scheduling. Finally, the interests section will allow you to set behaviors from the include and exclude bars such as demographics, behaviors, and interests or add from the suggestion option.
This tool also lets you add another ad interest variation and include/exclude the location, language, age, and gender. You can include and exclude the custom audiences also. For Add creatives, this tool will show you four options for choosing.
For example, you can select a Facebook page, enter multiple Add test variations for split testing, select images from the library or drag and drop from the device, add display URLs, CTA from huge collections, description, and page post preview.
This helping tool will help you review the campaign, and at the time of launching, you can set Google Analytics UTM tags that will allow you to track and analyze your audiences’ behavior.
Generate custom audience: You can target your audience from the customers who bought anything from you in the past, your website visitors, from the Facebook pixel, and so on.
All the website visitors, page URL visitors, customers from the Facebook pixel, video watchers who watch your Ads video( all video, moderate, interested, super interested, obsessed video), people who visited your Facebook page/profile, the Instagram profile they can be your targeted audiences.
Then you have to attract them by a campaign, coupon codes, discounts and then turn them into your regular audience and next regular customer.
Custom Conversion: You have to set an offer, event( product, purchase, contact), and pixel for creating a custom conversion. Here you can choose a pixel event for tracking and optimizing Ads.
Then, with the help of custom conversion, you can know more about your customers’ interests and actions.
Facebook pixel: This tool allows you to add Facebook pixel with your Shopify, BigCommerce, WooCommerce, Squarespace, Wix sites.
If you are a Wix user, you must have a domain for adding to your Wix website. Then you can monitor and track all of your audiences’ performances.
● Analyze
You can monitor your ads performance from the data analysis dashboard, including spending money, sessions, gross revenue in USD, and percentage.
You can see all the data by filtering the data. This tool collects all the data of your Ads from Google Analytics, E-commerce stores. You can track website performance, AD engagement, devices and platforms, traffic sources, lookalike demographic percentage, Geolocation.
When you create a Facebook campaign, from the analyze section, you can track all the individual data, delivery status( active/inactive), revenue and its details, COGS breakdown, net profits, KPI comparison, revenue by individual country.
When you install and add Google Analytics with your website and Facebook page using UTM marks, you can track and analyze your audiences’ behavior.
For this purpose and Google Analytics, use Facebook pixels, create a checklist, Use UTM tags, and get all kinds of behavior reports of an audience.
Users, new users, sessions( by country), average session duration, bounce rate, language, page views, returning visitors, top visited pages, top-visited landing pages, and so on data you can collect from this.
You can filter all the data and target all these behavior data; you can create perfect Ads campaigns to grab all those interested customers.
● Automate
Scalify allows an autopilot strategy for automation systems. There are three types of strategy in the library, Scaling, Safety, and Awaken.
In this tool, you will get a premade library for automating strategy, among them the Ecommerce, Lead generation, KPI in CAC, and ROAS based.
You can create an automation campaign by setting the Name, Target, actions, conditions, schedule, notifications, and review for your automation. For example, from QuickStart, you can set average cogs, average order value, max cost per purchase, max daily budget as your wish.
You can set all the data, frequency, increase and maximum budget, purchase, and cost per purchase for a specific date in the action and conditions.
In the schedule option, you can set email notification and runtime for the automation. For example, the autopilot strategy works on 15/ 30/ 60 minutes or 3 /6 /12 /24 /48 /72 hours that you want to set, and this strategy will monitor the account.
This tool allows optimizing options for Conversations, Landing page views, Link clicks, Impressions, Daily unique reach.
● Scale
A Scalify user can scale his Facebook Ads and Create website traffic lookalike audiences, Video views lookalike audiences, Customer lookalike audiences using this feature.
“Website traffic lookalike audience campaigns” will help you to generate source audiences and more traffic. For example, with the help of the “Video views lookalike audience campaign,” you can track the viewers of your videos and your regular video viewers.
In this part, they are interested in your videos by segmenting the time. You can target those audiences, as well as their country, age, interests.
Customer lookalike audiences campaign helps to know the customer’s actions who are interested in the same products and related products. By this process, you can generate targeted audience behaviors.
● AB Testing
Scalify allows AB testing( split testing) for your campaign. For this purpose, you can apply this testing to different ages, genders, locations, countries, languages for knowing about interests.
It will take so many times if you test manually; this tool saves time and gives accurate results.
From the Lookalike Settings, you can select country name, age range, gender men/women/all), placement device type( all devices/ Desktop/Mobile), platforms( Facebook Feed/Instant Articles/ Right Column, Instagram Feed/ Native/Banner).
How Much Does It Cost?
Scalify pricing starts at $29.00 based on usage, per month.
Click Here to Check The Pricing
Lifetime Deal Price of Saclify
Plan A
$49/lifetime Not $588/Year
Features:
● $10,000 In Ad Spend/month
● Open AI’s GPT-3 For AI-Generated Ad Copies (Coming Soon)
● All Features of the Software
● Non-Stackable
● 60 Days Refund Policy
Plan B
$97/lifetime Not $948/year
Features:
● $25,000 In Ad Spend/month
● Open AI’s GPT-3 For AI-Generated Ad Copies (Coming Soon)
● All Features of the Software
● Non-Stackable
● 60 Days Refund Policy
Plan C
$145/lifetime Not $1740/year
Features:
● $50,000 In Ad Spend/month
● Open AI’s GPT-3 For AI-Generated Ad Copies (Coming Soon)
● All Features of the Software
● Non-Stackable
● 60 Days Refund Policy
Plan D
$197/lifetime Not $2748/year
Features:
● $200,000 In Ad Spend/month
● Open AI’s GPT-3 For AI-Generated Ad Copies (Coming Soon)
● All Features of the Software
● Non-Stackable
● 60 Days Refund Policy
Plan E (Sub-Accounts)
$245/lifetime Not $4748/year
Features:
● $500,000 In Ad Spend/month
● 10 Sub-Accounts
● Open AI’s GPT-3 For AI-Generated Ad Copies (Coming Soon)
● All Features of the Software
● Non-Stackable
● 60 Days Refund Policy
Plan F (Sub-Accounts)
$395/lifetime Not $7748/year
Features:
● $1 Million In Ad Spend/month
● 20 Sub-Accounts
● Open AI’s GPT-3 For AI-Generated Ad Copies (Coming Soon)
● All Features of the Software
● Non-Stackable
● 60 Days Refund Policy
Plan G (Sub-Accounts)
$995/lifetime Not $12748/year
Features:
● $5 Million In Ad Spend/month
● 50 Sub-Accounts
● Open AI’s GPT-3 For AI-Generated Ad Copies (Coming Soon)
● All Features of the Software
● 1 Hour of Zoom Consultation by Team PitchGround (Limited Slots)*
● Non-Stackable
● 60 Days Refund Policy
Plan H (Sub-Accounts Addon)
$49/lifetime Not $588/year
Features:
● You need to purchase either of Sub-Accounts Plan E, Plan D, or Plan
E to use this Add-on Plan
● + 2 more Sub-Accounts per Addon Code
● Unlimited Stacking
● 60 Days Refund Polic
Hey Jubayer, that’s really a detailed review of scalify you have written here, it’s a helping hand in social and search ads.
And the thing I liked most about this tool is its UI simplicity and Automation pre-built library, Which lets launch and setup high ROI converting ads in few simple steps, even for beginners.
Plus automatic split test is life-saving, no need to waste hours on adding different ad sets.
And to analyze everything Scalify also offers a bird’s view dashboard, from where users can view and get detailed reporting of everything.
These are few features that I liked most.
What features you like most?
Thank you so much for the beautiful comment and for encouraging me. I like everything about this tool. I also highly recommend it to everyone.