Moosend Review | Email Marketing Automation Platform

A successful email campaign can turn around your sales strategy and business. But making a perfect campaign that can attract subscribers is not so easy.

We have to maintain a systematic process for making a successful email campaign. However, some tools give us the chance to make a campaign remarkable and successful.

Moosend is an Email marketing tool arranged perfectly to make a campaign fruitful for its users.

This tool can provide you with an expected result for your email marketing. Today we will know about the features, pros, and cons, the process of making a campaign, and so other topics of Moosend in this article. So let’s start.

What is Moosend?

Moosend is an Email marketing platform with some powerful and user-friendly features. This tool will offer you multiple email campaigns facility and mailing lists.

This tool allows pre-made subscription, landing page templates, HTML templates, AB testing, segmentation, report, tracking, and analysis for its users.

It is integrated with many E-commerce sites, CMS, CRM, Lead Generation sites such as WordPress, Magento, Mailchimp, and so on. You can use the Moosend API for managing your email campaign and mailing lists.

Moosend Features

● Email Marketing
● Newsletter Editor
● Marketing Automation
● Landing Pages
● Subscription Forms
● Audience Management
● Reporting & Analytics
● Tracking

● Email Marketing

Moosend will offer you 4 types of campaigns; they are

➔ Regular Campaign
➔ A/B Split Campaign
➔ Repeatable HTML Campaign
➔ RSS Campaign

Regular Campaign of Moosend is created in 6 steps, and this campaign is necessary for engaging with the audiences, for sending follow-up messages, getting more sales, and so on.

Split testing is a necessary part of the campaign because it is impossible to tell exactly which content in the campaign will be more preferable to the audience.

Therefore, to know the interests of the audience, this campaign is done before every final campaign.

The Repeatable HTML Campaign campaign is needed for getting the updated content for a specific URL. Then you can send it to another mailing list.

RSS Campaign will give you updated content from a URL like the Repeatable HTML campaign, and you can use it in a template or an external HTML source when you create a campaign.

● Newsletter Editor

This tool offers two kinds of newsletter structure, desktop and mobile newsletter. In addition, you can use your email template from Template Gallery.

Its template library collection is huge. Recipes, Rentals, Reservations, Resort, Sales, Shoes, Shopping, Travel, Valentines, Webinar, and huge category templates you will get from here.

You can save your favorite templates here. Or you can create from scratch also. This is amazing that you can preview the template from the template gallery.

In this case, you can choose phone, desktop, tab. From the structure option, you can set multiple sizes of containers.

You can select an image, button, text, article. Although the social share, spacer, social follow, HTML, Video, Timer option from here for arranging your template attractively.

The title, border width, border color, background image, Link, and a custom font can be added from the settings option.

You can choose a color from here or submit your favorite color code to the color box option. Here you will get a test option by sending this selected template for knowing about it.

This tool allows to copy the HTML code, download and uploads JSON files.

● Marketing Automation

Automation is needed for creating a strong continuous relationship between the customer and the marketer.

Moosend offers various recipes automation such as Anniversary, Happy birthday email.

New customer thank you email, Specific area of interest, Re-engagement email based on weather, Survey buyers, etc.

You can create your favorable automation from here, and you can track the campaign result in Google Analytics; how is the campaign going on.

● Landing Pages

You can create a super-fast eye-catching landing page by using the Drag and Drop Editor of Moosend.

This tool offers a huge ready-made template for creating a landing page. For example, Ebook, Lead Generation, Webinar, or you can search your specific category.

You can customize these templates that will bring a professional look to your landing pages. In addition, you can develop the Ad Words Quality and Google ranking with the help of Moosend’s CDN.

Then it will put your content in different places at a time, and your users will get excellent coverage advantages.

These landing pages are viewable both on desktop and mobile when you specify it from the preview option.

You can set a countdown timer with your landing pages also. This option is for urgency and also for leads and sales.

● Subscription Forms

This helping tool offers customizable, mobile responsive, and stylish subscription forms for your users. And the template collection is huge, and no doubt, all the template graphics are so amazing.

You can edit and customize it using color, size, font, slot structure, background image, padding, border from the setting, and elements option.

All the forms are viewable for the desktop, tab, and mobile phone users. In addition, you can specify these subscription forms for different countries’ and cities’ users.

You can choose the operating system depending on the visitors. If you want to use this subscription form in another possible place, you can copy the page’s URL and use it anywhere.

● Audience Management

This tool allows segmentation options for audience management. For example, you can segment your active members, unsubscribed, bounced, and archived members by selecting the name, country, status.

You can categorize your member depending on the higher click rate, higher open rate, conversation rate, etc.

You can monitor the performance of your overall campaigns, audiences and then create campaigns using the data.

● Reporting & Analytics

Reporting and analysis feature is mandatory for measuring a campaign. For example, you can see the total recipients, the number of opens, not opens, clicks, subscribers, unsubscribers, bounce reports.

Top recipients, top custom field, top links and locations, viewers of mobile/desktop, views from gmail.com/ Apple mail/ safari mobile, all the reports you can see from this feature.

Moreover, You can get the campaign report such as unique clicks, opens, subscribers report in percentage, and total numbers of different campaigns.

New vs. returning customers, best performing day and time of a campaign, complete orders, revenue, average revenue per order, weekly/monthly mailing list source by the report you can monitor from the custom report.

● Tracking

Using this feature, you can track the movement of your audiences on your website, blogs, and online e-commerce stores.
You can track their behavioral interests in your products, on which product they are interested in and not interested in. Then you can take steps depending on their interests.

How does Moosend Works?

How to set up a Regular Campaign

In this campaign, you have to select the Campaign Settings, Select Mailing List, Select Format, Create Template, Spam and Delivery Test, Schedule Delivery. Snapshot.

In the Campaign settings section, you have to select your Campaign Name, Subject, and this subject will see your recipients in their email client.

And you can find some personalization options and emojis here. In the preview text, you will get some personalization options for submitting.

They are, “Account Email, Account Address, Account Company, Current Date and Time, Recipient Name, Recipient Email, Recipient Mobile, This email was sent to.”

For the Senders and Reply to option, You have to add new senders, and they will allow you to dispatch your emails campaigns from your email address and name.

Then the mailing list will require choosing mailing lists and segments. When you select the format, the “HTML and plain text” and “Plain text only” formats are available here.

You can choose one of them according to your demands. HTML is a standard email newsletter for any campaign, and plain text also remains with it.

You can use the campaign editor to create your campaign template. “In the spam and delivery test,” you will get the “Design and Delivery Test” option so that you can test your campaign displays before sending in the campaign.

After that, you can send it to some of your recipients for knowing the results. Content spam test option will ensure that your newsletter will not end up in your recipients’ junk folder.

You will get a spam report from here. In the Schedule Delivery, you can set your time immediately or for future times and dates.

You can set the time and date from the calendar and select the time zone. You can Enable and Schedule Automated Resending so that your campaign can be sent again to the subscribers who did not open it.

Snapshot for the new campaign will allow you to preview and send the campaign. You can save your campaign as a draft also.

How to set up an A/B Split Campaign

This campaign is almost similar to the regular campaign without the settings because this campaign is only for split testing. After seeing the result of this campaign, you can select the most desirable content for the final campaign.

Then the possibility of succeeding in the campaign will be increased. The subject line, campaign content, all these things can be tested by sending some of your regular subscribers for comparing your email content, newsletter.

Campaign name, subject, the preview text is similar to the regular campaign. But the difference is here; you have to select your multiple senders individually.

You can track your campaign in Google analytics, and in this case, You need to have Google Analytics configured on your site.

You can track your campaign revenue, views, and orders also from here. In the AB settings, you can send two versions of your campaign to set the subscribers from your list.

You have to select the A and B group sizes, and it will allow you to choose the size of the test group.

This tool will allow you to select the winning version by choosing the highest number of unique opens and the highest number of unique clicks.

If the open rate wins, you can select that content for your final campaign; otherwise, if the click rate wins, then select that content.

You can run the test for 1 hour to 24 hours. The rest of the processes of this campaign is similar to the regular campaign process.

How to set up Repeatable HTML Campaign

In this campaign, you have to submit your content URL. Then, from the Recurrency Settings, you must select the Repeatable HTML campaign’s hour, minute, and timezone.

Then the daily /weekly and monthly currency must be mentioned. For example, if you want to select a daily/weekly currency, you need to mention the day that you want.

Otherwise, if you want to select the monthly basis, you need to mention the type of currency.

On the daily basics, in which time and date you want to repeat it and how much time in every day.

You can see how many people have opened, clicked, and unsubscribed you when you get the report.

How to set up RSS Campaign

This campaign is similar to the Repeatable HTML campaign. But you have to submit here a valid RSS feed URL at the settings option.

Mailing list and format selection, template creation, recurrency settings are like a Repeatable HTML campaign.

How to create custom automation

Moosend offers its users various types of automation. Custom recipes suggested recipes.

You can select Abandoned cart, Anniversary, Happy birthday email. New customer thank you email, Special offer reminder, Repeat purchases reminder, Welcome email sequence for this automation.

From the automation section, you will get the option, “ Create a New Automation”. First, edit the Automation name, description and save it. Now select your trigger, and you can choose one among the four options.

Then select trigger every time/ only for the first time and save it. From the Conditional / Control steps, you will get split flow, filter, and other options. Then select one of them.

The split flow will allow you to select your preferable percentage. And select the Action option. Finally, choose to ping me/ subscribe to the list/ send a message to slack/ send an email campaign.

After finishing all these tasks, save your automation. Then, you can activate/ deactivate this automation.

Moosend Pricing

Get Moosend For Free

Pros and Cons

Pros

● A free plan with Whitelabel functionalities
● Cheaper than their competitors
● Super friendly supporting team
● Drag and drop editor
● Huge and multiple categories template
● Easy to use and interface is good
● WordPress, Zapier, MailChimp, Elementor, WooCommerce, Magento, and so
on integrations
● CMS ,CRM integrations
● API with SMTP protocol
● More than 200K subscribers in the custom plan

Cons

● The Template editor option should be developed
● Spam emails should be flagged
● No mobile app

Conclusion

Most Moosend users express their opinions about its activities, and they revealed that they hadn’t found any cons of its.

Some people haven’t liked its template editor, but I want to tell you that it is not individually a graphics designing platform.

It has consisted of so many features for creating campaigns. Of course, some lackings can have, and it is natural. However, the integration of Moosend is uncountable, and the templates’ graphics are satisfactory.

The monitoring and tracking feature needs to be increased, and the report of Moosend is accurate. And the spam emails should be flagged before creating a final campaign.

At last, the overall result, features, UI/UX, data, and analysis report of Moosend is satisfactory.

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