How will it be for you if a tool takes responsibility for all the posts you want to publish on social media? Yes, Buffer is such a helpful tool that offers a good process of connecting all the social media posts in one place and publishing social media posts in a scheduling process.
Each user gave a satisfying Review because they got much better results—no need to jump from one social media platform to another when you use it. Now we will know about Buffer features, pros, cons, and more information about this tool.
What Is Buffer?
Buffer is a social media management platform that manages, creates, and publishes posts from blogs or websites over multiple social media platforms at a time.
It allows its users to schedule posts on Twitter, Instagram, Facebook, and Pinterest and manages social media profiles. This tool offers customizing messages and boosts digital marketing strategies.
In addition, users can post, create and edit pictures on multiple social media platforms simultaneously without any hassle. It can easily reach any message out to its user’s followers and beyond.
Multiple posts and tweets
Informative social analytics
Social profile sharing
Multiple posts and tweets
Buffer users can create content and publish it on multiple social media platforms at the same time. If they want to post together on Facebook, Twitter, Instagram, and Pinterest, this tool can do that. They can edit and modify the same post also.
You can publish both the same/different posts on all social media. Not only can you create and modify posts, but you can also generate and edit pictures.. It offers to manage multiple social media accounts at once.
Anyone can also manage all the social media pages within a single dashboard without so many tabs for multiple social media.
This tool allows users to schedule posts and links on Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, analyze their results, and interact with their audience.
For Customized Scheduling, you have to select Custom Scheduling from the toolbox. Then you will get an option to schedule your posts on a specific date and time.
You can post immediately also. Users add their posts step by step to Queue. They will put the message/content first that they want to post first.
Then, they can schedule all the posts one by one after 25 minutes,50 minutes,1 hour, as they want using this Share Next, Share Now, Schedule Post options.
When you post to multiple accounts, you have to choose additional accounts from the Create a Group option. Then you can be able to post the same topics into multiple accounts without copy-pasting the same post again and again.
If will use Twitter, This tool will track how many of the 140 permitted characters per post you have dropped. You can schedule 10 posts in the Buffer queue at a time with a free account..
In a Business plan, 25 social accounts can be created and 2,000 scheduled posts per account. But it does not allow to repeat the same posts within one week. If you want to do that, You have to manually re-queue the post.
Informative social analytics
The analytics feature will confirm your social media posts and how much engagement you are growing for all the posts.
One can track their performance, results and analyze their posts easily. The analytics feature will give a stable balance for its users.
Using the Buffer Analyze account, Users can see their five most latest posts over the Instagram profile and Facebook Page, as well as every post’s reach and engagement rate. The analytics tool will help you to know all these, such as
● highest engagement rate
● highest reach
● the detailed breakdown
● engagement rate
● Comments numbers
● The number of likes It offers the chance to see the overall
response and performance of publications from multiple platforms.
Social profile sharing
Buffer is a beneficial social sharing tool. From the “Connect a Social Network” option on the dashboard, you may add all of your most essential social media profiles.
Setting a timer for content to be shared on social media is a good idea. For this, users add their updated posts to their queue.
Then the post will be published at the right time that was set. You can also monitor his social profiles using this tool. When you insert a link to share, this tool will shorten the link using Link Shortening settings.
Then you must choose a social media platform, such as Facebook, Instagram, or Pinterest, that shows a preview of shared links. It automatically stores the content and schedules posts to social media channels during the day when browsing content.
This tool is one of the most popular free social media profile management platforms for small businesses, the marketing & advertising industry.
Monitoring Social Media profile:
It can monitor and engage the posts and targeted audience. One can see all the notifications, retweets, likes, mentions, shares, and comments.
It offers to track information on posts, and the records can be seen in weekly or monthly results. For better monitoring facilities, this tool provides its users the Android and iOS version mobile app.
The best time for the post:
Actually, the time for the post may differ depending on the audience. When you have an idea about your audience, you will automatically know the best time for posting.
It will give you more information and reports about your audience’s trends and behaviors. Then you will know the best time after getting all the information. Depending on the best time, one can schedule, create their content and then monitor the results.
Other content to share:
For blogging or building great evergreen content pages, it offers a great opportunity to combine quotes, fascinating articles, added images, and other tips. In addition, from Buffer’s keyword brainstorming tool, one can uncover successful ideas.
● Small Business:- It allows 25 social media accounts and the access of 5 team members for small businesses.
● Medium Business: – This tool allows 50 social media accounts and the access of 10 team members for medium businesses.
● Large Business or Agency: – It allows 50 social media accounts and the access of 10 team members for large businesses.
This tool is supported in Web-based, iPhone app, Android app but not supported in Windows Phone app.
After connecting Buffer to your social media accounts, you can auto-post from RSS feeds to your social media accounts. Also, it is possible to hold every post from the RSS feed into your Drafts folder to choose perfectly which posts to be published.
If you want to edit any images/ content/ text, use the drafts folder for holding all the posts. It has added a new feature of the ability to pull RSS feeds into its dashboard. Users can add 15 RSS feeds to the content inbox.
The RSS feed will give these advantages,
- interested audiences can subscribe to your feed
- audiences get a notification whenever you publish new posts
- The auto-post facility from RSS feeds to all social media accounts The RSS feeds Hootsuite works like a paid feature, so you don’t need to spend excess money for a paid RSS feed.
Users can add new content and share it on their connected social media accounts. They can manage documents in RSS Feed also.
How Does It Work?
How do I create a buffer post?
➔ From the “Publish” tab, you will see the “Queue” option
➔ Now upload a photo for your post
➔ And write your caption
➔ Include any hashtags and @-mentions
➔ Then add your content
➔ Finally, add the post to the queue
How can I schedule my post?
First, Log in to your Buffer account. Now click the added social media account in which you want to post. Type your messages, add pictures, captions, hashtags for sharing. For Facebook, Instagram, and LinkedIn, hashtags can be added manually without any hassle. And all the hashtags will be hyperlinked.
Suppose you use them once and publish them. But Pinterest doesn’t offer this advantage. Hashtags aren’t hyperlinked on Pinterest and will not be clickable after sharing.
When you select your image for posts, you have to be alert about the image size. Your image has to be under 10.0 MB.
It supports JPG and PNG image files for all social media posts and the GIF files for Twitter and Pinterest. The character limits for Facebook pages & groups 5,000; Instagram profiles 2,200 ; Twitter profiles 280 ; LinkedIn pages & profiles 1,300 ; Pinterest boards 500.
Using this tool, you can upload videos on Facebook, Instagram, Twitter, Linked In, Pinterest, and without Instagram, video links can be uploaded. In the case of Twitter, try to write between 140 characters per post.
In posting on multiple accounts, you have to choose additional accounts from the “Create a Group” option. Now select the “Add to Queue button.” Your post will be scheduled here to be delivered at the next scheduled time of publishing.
All of your posts will be set here one by one for publishing at the right time. You can rearrange the position of your posts if you want to change it.
How can I schedule LinkedIn posts on Buffer? Users can schedule their posts on Linkedin in your good posting times. From the Settings option, they can see their schedule for posting.
Now go to the Settings > Posting Schedule option. Now schedule your post on Linkedin, choosing a date and time. Then it will publish automatically at the right time—no need to manage the posts after scheduling.
How do I schedule a post in a group?
- Go to the group
- Tap write something
- Now Create your post
- Tap schedule and schedule Post for your post
- And Choose a date and time
- Then Schedule for publishing
Pros & Cons
● user-friendly and easy to understand and use
● quick layout for approving posts
● Three social accounts, ten scheduled posts, one user in the free plan
● ability to create content
● good social media strategy
● all social media pages in a single dashboard
● content scheduling facility
● No need for connecting with the internet connection all the time; every task is scheduled to continue
● scheduling social media management
● 14-days free trial
● the facility of an easy image creation tool
● supports video too
● having Chrome plugin
● no tools for hashtag
● no tagging facility for Twitter and LinkedIn
● no social Analytics and RSS feed in the free trial
● no phone number is listed on the website
● difficult to manage multiple accounts
● The mobile version is less complete than the tablet version
I think this tool is very effective for a person to manage all social media profiles smoothly. Sorting all the posts and posting them one by one on different social media would be a long process if you do it manually.
By using the Buffer tool, you can save that time and use it for other activities Everyone can use the free trial version to know how perfect is the tool for you. But it has a limitation that I don’t like, and that is, it doesn’t offer the social Analytics feature and RSS feed in the free trial.
So now, how will the users know about these two feature’s capabilities? Apart from this, overall, the performance of this tool is satisfactory.
Q. Is Buffer good for Instagram?
Ans:- Yes, this social management tool is good for Instagram. It offers visual planning for Instagram Stories, the capability to schedule the first comment, features for e-commerce businesses like Shop Grid, etc., for Instagram users.
Q. Which three social media accounts Buffer offers in the free trial?
Ans:– Twitter, Facebook (page or profile), and LinkedIn account.
Q. Which is the better, Buffer or later?
Ans:- Later does not offer to schedule for LinkedIn, but Buffer offers.
➔ Buffer integrates with so many apps through Zapier, But Later isn’t integrated with Zapier at all.
➔ Later offers one profile and 30 posts per social platform, But Buffer offers three accounts and only ten scheduled posts.